This document outlines the importance of having a crisis communications plan and social media policy for companies. It provides examples of key elements that should be included in a crisis plan, such as designating spokespeople, getting accurate facts, responding to media requests, and monitoring social media. The document stresses being prepared, telling the truth, and controlling the message during a crisis to maintain the company's reputation.

1. So, you think your company doesn’t need a crisis
communications plan or social media policy?
Spencer Maus
SpencerConnect

3. It was… It is…

4. March 1, 2011

5. Thousands of Wisconsin union workers protest budget plan
MADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST
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6. Preparing for a Crisis
• The hierarchy of Buzz
• Your attorney with SpencerConnect
• Who’s talking?
• Employee meeting and signoff
• Carrot & Stick
• First Responders & Employee list
• Review, drill and adjust

7. Handling a Crisis
• Get the facts (and perhaps dial 911)
• Call your attorney and SpencerConnect
• Only designates talk
• Take and keep the lead inside and out
• Press conference – release – include
Rick
• Tell the truth – “Cannot comment.”
• Be consistent with time, place and
message It’s all your
fault!

8. Handling a Crisis
• Reporters must ID themselves
• Think Sergeant Friday
• Problem – SOLUTION
• Video if you can – your story not
theirs
• Handle rumors
• Twitter, facebook, Google, Blogs,
Message Boards, YouTube, Vimeo
etc friend or foe?

9. TWEET!
SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO
handcuffed by police & media there – admin crying. video & photos at
facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago
Favorite Retweet Reply sent via Twitter app

10. Now What Do I Do?

11. So, you think your company doesn’t need a crisis
communications plan or social media policy?

12. REALLY?!?